Visiting a website and browsing through it is an experience. Not many people realize that. But user-experience factors such as quick website loading time, smooth browsing, easy shifting from one page to the other, natural addition to the shopping cart, secure and simple payment gateways, and the like are essential
These factors, along with overall web design elements will determine whether a user is likely to return to a website or not.
UX professionals must ensure that a website offers the exact user experience that a new-age, tech-savvy, conscious online user is searching for. There are other deliverables and accountabilities of UX designers as well. A UX staffing agency should be able to help with it.
A few factors that UX professionals need to ensure for pleasant user experience as a part of their job are:
1. Useful
It is essential to know what ‘useful’ precisely refers to in terms of user experience! It is how a specific service or product resolves user problems.
And these “user problems” include various tasks, which might not be unpleasant. For instance, if a software developer is coming up with gaming software, the principal issue could be the lack of exciting activity in leisure time.
And here, it’s essential to understand the uniqueness of the service.
2. Usability
UX professionals must look at their website/app from an entirely new perspective!
They need to decide on usability. Have the mindset that you are coming across the service/product for the first time. Ask yourself how quickly did you find the navigation? Are the buttons easy to locate and operate? Can you optimize the options using a single menu?
Hence, the developers must resort to the beta testers, who can come up with an objective and a new image, about the use of specific software.
3. Findability
In an ideal scenario, UX professionals should know the way to execute actions to obtain the outcome they want in a website or app.
This should take place from the first attempt. It is essential to reach all the options and features easily and also disable or enable them. There’s more! It is necessary to take note of the steps taken for executing a particular action on the website or app. If your user is supposed to undertake more button manipulations and transitions, the overall user experience is bound to suffer.
Hence, it is necessary to examine this and take the steps needed to minimize the changes. You might want to highlight specific buttons for multiple functions at various stages.
4. Credibility
It is essential to know and decide whether a website or app is trustworthy? For this, you need to start right at the primary point, i.e., the alerts concerning the non-disclosure of private data information.
And this doesn’t just comprise of the payment data like the debit/credit card numbers. In a case where this data gets revealed, there might be several online forgeries and security vulnerabilities.
One solution is UpGuard. UpGuard helps businesses maintain GDPR compliance by identifying and addressing specific security vulnerabilities impacting the regulation.
There are other things to consider here, as well. For instance, ethnicity is also a factor.
Consider the case where some social media ads were not configured correctly and were made visible or invisible to specific minority groups.
It is essential to analyze any such aspects that can bring down the trust and credibility of your website or app. It is necessary to stay updated with the GDPR. It will help you to ensure compliance for every service or provision that you offer.
5. Desirability
Did you ever wonder why there can be so many apps in a specific niche, yet most users will still concentrate on one particular solution? The reason is the way the app presents. Its desirability.
This usually comes down to the job of the marketing department!
However, even the UX designers and professionals need to have their viewpoints expressed here. What most people choose can get impacted by the way the interface gets composed stylistically.
It also depends on the ways a professional looks at it. Irrespective of the way the mobile development industry is growing and expanding, you will find several apps in the App Store and Google Play with an inferior quality design.
Look at your business app. Would you pay the amount you are charging for it? If yes, then you’ve succeeded. If no, then you might need to make a few changes and revisions.
6. Accessibility
An essential aspect of your user experience is whether your app performs the task of taking the user to the final destination. Are you able to make the journey through your app comfortable and more straightforward for the users?
You will always have room for improvement. Hence, it would be best if you took plenty of time to think about this thoroughly.
Do you want to specify the internet connection individually? Does the service you provide needs an internet connection? Ideally, there should be a specific set of features available for online users.
7. Value
It is the last factor in our list, but it is not the least. Consider carefully how the value aspect of your app presents throughout the user experience.
Your website or app needs to provide a satisfactory user experience. Here it becomes essential to know and understand the cost of the products and services and the value that it provides.
The task complexities and the price that the users are paying for the service, product, or even a software solution needs to be directly proportional.
Users will always pay for a product or service they find useful and easy to use and access. However, if it’s the opposite, users might not want to shell out more money.
User experience decides the success of an app or website. Do you want your business app/website to have a competitive edge over others?
If yes, then you should take the time to understand and implement the factors mentioned here, seeking to enhance the user experience in every way.
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