5 Trends For Your B2B Marketing Strategy In 2023

B2B marketing is an ever-evolving world, and the game is about to change again. That’s why I’ve got 5 of the hottest B2B marketing trends you must follow this year.

Trust me; these trends are like the cool kids in high school- everyone wants to be associated with them!

I’ve listed the trends that will make your B2B marketing sparkle and shine, from emerging technologies to innovative marketing strategies.

So, let’s dive headfirst into the world of B2B marketing trends.

5 Hottest B2B Marketing Trends of 2023

Keeping up with the latest B2B marketing trends is like having a secret superpower. It gives you a much-needed competitive edge.

You’ll be like a marketing ninja, effortlessly slicing through the noise and capturing your audience’s attention.

So, here are the B2B marketing trends you should stay on top of this year.

1. Video Content will Continue to Dominate

Video content is incredibly popular and will remain so in 2023 and beyond. In fact, 91% of businesses use video marketing, which indicates visual content’s power.

Image via Wyzowl

Regarding the current B2B marketing trends, videos are like content superheroes.

To begin with, videos are extremely versatile. Whether it’s a product demo, a customer testimonial, or an animated explainer, videos can adapt to any scenario.

They bring life to your brand, allowing you to showcase your products, services, and company culture confidently. Plus, they can evoke emotions, spark curiosity, and leave a lasting impression on your audience.

That’s why many B2B brands consistently post videos on the most popular streaming platforms.

One such brand is Slack.

Slack creates short videos that walk users through the platform’s features, showing them how to solve common problems.

Here is one of Slack’s video tutorials.

Image via YouTube

2. Rise of Voice Search Optimization

With the rise of virtual assistants like Siri and Alexa, voice search has exploded in popularity.

That’s why one of the emerging B2B marketing trends is optimising your content for voice search.

Voice search is also an excellent avenue for contactless marketing. However, you need to remember that people speak differently than they type. So, your content needs to be casual, engaging, and cater to natural language queries.

Also, voice search is predominantly done on mobile devices. So, I suggest that you ensure your website is mobile-friendly.

Zoom has been working to make its platform more voice-friendly. For example, Zoom’s voice commands allow users to control their meetings using voice commands, such as “start recording” or “mute everyone.”

Image via YouTube

3. Social Selling Will Continue to Rise

What is social selling, and why is it on my list of B2B marketing trends?

Well, social selling refers to the practice of using social media to connect with potential customers and generate leads.

Traditionally, B2B brands relied on emails, cold calling, and in-person meetings to increase sales.

However, in this digital age, many vital decision-makers are active on social media platforms.

This shift has prompted B2B brands to embrace social selling to be at par with the current B2B marketing trends.

Social media platforms are not just for sharing vacation photos anymore. They’ve become the hub of professional conversations, industry insights, and business connections.

Through social selling on these platforms, you can establish thought leadership and engage with your audience more meaningfully.

That’s why social selling will be one of the most popular B2B marketing trends this year and in the future.

B2B brands leverage social media marketing tools to implement social selling strategies effectively.

These tools provide valuable insights, streamline processes, and enable brands to manage and optimise their social media presence.

Here is a list of the best social media marketing tools by Attrock that you can consider for your brand.

Cisco has embraced social selling in a big way. They leverage LinkedIn as a critical platform for engaging with their audience and establishing thought leadership.

Image via LinkedIn

4. Virtual Events are Here to Stay

Virtual events may not be a new concept, but they are one of the most popular B2B marketing trends to watch out for.

Why are virtual events becoming all the rage?

Well, they offer a ton of benefits for both organisers and participants.

For starters, virtual events are incredibly cost-effective. No more shelling out big bucks for venue rentals, catering, or fancy decorations.

With virtual events, you can save a boatload of cash and still create an amazing experience for your attendees.

Traditional events often require a lot of planning and logistics, but virtual events cut through all that hassle.

Attendees don’t have to worry about booking flights, finding accommodation, or even figuring out what to wear.

From hosting webinars to organising virtual trade shows and virtual product launches, the possibilities are endless with virtual events.

Salesforce’s annual event, Dreamforce, is a prime example of its effective use of virtual events.

Dreamforce is a massive conference that brings together industry leaders, customers, partners, and developers to explore the latest trends in technology and business.

Image via Salesforce

5. Chatbots to Become Even More Popular

One of the coolest emerging B2B marketing trends is chatbots. They’re the cool kids on the block, bringing a whole new level of engagement and interaction to the table.

Now, what exactly is a chatbot?

Chatbots are computer programs designed to simulate human conversation, allowing businesses to engage with their customers more personally and interactively.

Why are chatbots the next big thing as one of the popular B2B marketing trends?

They can be integrated into your website, social media platforms, or messaging apps, acting as your 24/7 customer service representative.

Hiring and training a team of customer service representatives can be costly, making it difficult to manage business expenses.

On the other hand, chatbots are a one-time investment that can simultaneously handle multiple customer inquiries. They can take customer experience to a whole new level.

Additionally, chatbots can easily connect customers to their support team through tickets. You only need to link a help desk ticketing software with the chatbot to get started.

HubSpot has integrated chatbots into its platform to engage with website visitors and assist them in finding relevant information or solutions.

Image via HubSpot

Conclusion

So, there you have it. These 5 B2B marketing trends are all set to shake up the industry in 2023 and beyond.

Whether you’re a seasoned marketer or starting, now is the time to buckle up and embrace these trends with open arms. Don’t get left behind and apply these B2B marketing trends.

What other B2B marketing trends do you think are going to make it big this year?

Let us know in the comments below.