Having a highly effective marketing strategy, as we know, can help companies gain new customers and retain current ones. But as times continue to change, marketing strategies are now going online and embracing emerging technologies. Artificial Intelligence (AI) is one such technology that may have been used rarely in the past but plays a significant […]
How to Build Trust in eCommerce Using Video Content
Online sales have become the easiest and most practical way to do business in our interconnected digital world. But still, many people don’t feel safe purchasing products they can’t see from strangers they know nothing about. If you want to succeed in the eCommerce arena, you need a reliable way to consistently reach your audience […]
3 Actionable UX Tips to Improve Conversion Rates… and 3 Mistakes To Avoid
One of the most crucial skills to have as an online business owner is knowing how to remove as many barriers to conversions on your website as possible. While you may think that so long as your website has a sleek design or easy navigation, it can automatically guarantee high conversion rates, that’s not always […]
Seven Tips for Starting Your First Online Business
No longer the reserve of computer experts with programming knowledge and web design skills, anybody can start an online business. You need a few basic skills and some good planning in order to develop a successful brand. Here are some of the factors to consider. #1 Choose a niche First and foremost, you’ll need to […]
How Remote Working can Help your Business
COVID-19 has forced businesses to move towards remote working. The business world is changing, and CEOs need to move quickly to develop a strong remote working culture before they miss out. For years, Silicon Valley tech companies have been pioneering this more ‘relaxed’ working style. And it’s working for them. Here’s how remote working can […]
Brand Management 101: How To Properly Manage Digital Assets
Digital assets usually refer to a collection of electronic files that would include videos, photos, presentations, or textual content. All these are usually in data form and stored in a computer system, storage drive, or the cloud. Any business needs to have an efficient digital asset management (DAM) system. This could help the company store, […]
