Every successful business has a branding strategy. The brand of a company is comprised of various visual elements which are reflective of its overall image. The most common visual elements include the company’s colours, logo, name, special font, trademark, and slogan. The language used in the company’s marketing content must be consistent with the persona […]
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The No-Nonsense Guide to Building Your First eCommerce Store
Decided to launch an eCommerce store? Exciting times are ahead. But before you can start making sales, scaling your business and dominating your niche, you have to actually build the store first. Your aim is to make the shopper’s experience as amazing as possible – so amazing that leads turn into sales and, eventually, into […]
7 Tips to Improve Your Business and Marketing Research Skills
There are so many start-ups set up in the last few years. Some have had tremendous success while others failed. A few years ago, it was not easy to start a business. However, this situation has changed. Anyone, who has a computer with internet connection, business skills, and is ready to take on risks, can […]
How Native Advertising Evolved In Today’s Marketing World
The world of advertising has changed monumentally in recent years, and it continues to evolve. In the past, advertising was simple and there wasn’t much of it. We would see ads in our local or national newspapers. We would hear spots on our local radio – there was no such thing as satellite radio, news via […]
How Brands Can Use Affiliate Marketing to Improve Sales and Outreach
Online presence holds the key to the success of any business nowadays. This is aptly reflected by the number of small and large businesses that mark a presence on the Internet through own websites, social media and professional networking platforms. Online presence enables companies to create awareness about their business and brand and get new […]
Getting a Grip on the Future of AI for Small Business
The mobile commerce market hit $156 billion in 2017, more than solidifying itself as the next big thing in e-commerce. And with more 68 percent of U.S. adults owning a smartphone, it’s really no surprise. More than ever people are using their mobile devices to make online purchases. It’s a normalised part of society and […]
