Small Business Trends

No longer the reserve of computer experts with programming knowledge and web design skills, anybody can start an online business. You need a few basic skills and some good planning in order to develop a successful brand. Here are some of the factors to consider. #1 Choose a niche First and foremost, you’ll need to […]

Let’s make one thing clear right from the outset — you aren’t going to become a successful entrepreneur overnight! If you’re to achieve this lofty career aspiration, you’re going to need to dedicate yourself to your craft, you’re going to need to exercise a lot of patience, and you’re going to need to work harder […]

Whatever business you are in, there will always be competition. People will not buy from you until they find that you have either superior or cheaper products than what they are currently using. By focusing on deals and special offers, you won’t necessarily increase your bottom line. Instead, you need to think about a fresh […]

Do you know the most obvious benefit of having productive employees? They make day-to-day business operations run smoothly, efficiently, and in a timely fashion. Productive employees lead the way to a massive increase in profitability, as high as 21%. Unfortunately, 70% of them are disengaged at work, costing companies $450-500 billion every year. While employee […]

Digital marketers often debate whether it is better to invest in paid search campaigns or in driving organic traffic. And while both of these marketing avenues have their advantages and challenges, paid search can provide something organic search campaigns rarely (if ever) can – practically instantaneous results. Today we will be looking at 5 different […]

Running a small business is no easy feat. There is an ongoing list of things to do, emails to answer, and calls to make. Though it’s easy to get overwhelmed, you must make your company’s online security a top priority. With online protection, you might face cyberattacks that cost you time and money you don’t […]