Google Analytics has been one of the most popular and versatile tools for monitoring online marketing metrics for many years. While it has usually expanded the metrics it provides and the data it gathers, Google Analytics recently changed in the opposite direction: it removed bounce rate as a metric. Why did Google Analytics do this, […]
Digital Marketing Trends
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Our digital marketing authors are experts in the field of search and content marketing and will help you develop your own online marketing skills for your agency or business.
How to Create a Google Ads Shopping Campaign
Most retail businesses have either extended or fully transitioned to an online shopping option. eCommerce stores are progressively becoming people’s preferred method of shopping. Over 2 billion people shopped online in 2020, and this number will only rise in the future. With more and more eCommerce stores competing to gain customers, how can your eCommerce […]
Brand Management 101: How To Properly Manage Digital Assets
Digital assets usually refer to a collection of electronic files that would include videos, photos, presentations, or textual content. All these are usually in data form and stored in a computer system, storage drive, or the cloud. Any business needs to have an efficient digital asset management (DAM) system. This could help the company store, […]
5 Best Practices For Advertising Success
Technology is at its peak, with it bringing in more and more advancements to business processes in today’s day and age. This is a great advantage for businesses to make use of as it means more opportunities for advertising and marketing. Gone are the days when businesses were limited only to what was identified as […]
Best Email Templates for Digital Marketing
Emails have always been a core component of an effective marketing strategy. One of the most potent tools in a marketer’s kit, emails offer better conversion rates than several social media platforms. In fact, as reported by McKinsey & Company, “email marketing is proven to be 40 times more effective than social media.” They provide […]
What do Digital Marketers Do?
Digital marketers are technically savvy and have the skills to inspire hundreds of thousands and millions of people to buy a particular product or use a service or product. Professionals that have this skill set are critical across different industries and sectors apart from technology. Their work cuts across various sectors such as law, healthcare, […]
