There is more to Instagram than developing a beautiful feed. It’s not just for selfies. And even though we love to look at food pics, creating and managing a successful profile is not just about images.
You might not be interested in marketing, but you might need to upgrade your skills to develop a community and expand your brand.
Instagram functions as a platform that can benefit any creative individual if they use the platform correctly.
Hence, today, several web designers on Instagram need to highlight their creative work and showcase themselves professionally.
And that takes a little bit of hard work. Web designers can buy Instagram views from reputable service providers, or follow the tips below to add credibility to their Instagram profile and gain more social mileage.
There might be web designers on Instagram who are talented and creative. However, they might require a little push to get noticed.
It is necessary to generate a stunning feed and ensure a universal visual language all through the Instagram account.
But that is not all. Below are a few tips and suggestions that web designers need to know about Instagram and use accordingly.
Optimize the Instagram Bio
Your Instagram bio plays a vital role in making people delve more into your Instagram account.
It is especially true if you are a freelance web designer or a graphic designer and are keen to attract more clients and develop your online presence.
The bio gives others a quick summary of who you are and what you have to offer as a web design professional. Hence, the bio is the place where you need to highlight all your skills.
You should list all you can within the 150 characters in the bio. Add your name, a catchy and informative introduction about you and your business, and relevant hashtags.
You should also add a link to the design portfolio or your website, with a CTA (call-to-action) that will urge viewers and users to take a look. Do you have more than one website?
If yes, you can use the tools that enable you to add multiple links in the bio. When you add links to the site from the Instagram bio directly, you can provide the best portfolio websites in your domain.
It might sound obvious, but you should not underestimate the potency of communicating with your community.
This essential Instagram marketing process will help you develop bonds with your followers and various other industry professionals.
It will also send a positive signal to the Instagram algorithm. As a result, it can enhance your Instagram post-performance.
You can get social by replying to the comments on the feed, chatting up with your followers, visiting other profiles that catch your attention, and making use of relevant hashtags.
And by chatting, we don’t mean sending out emojis. It is essential to send authentic and honest replies that will promote genuine communication.
Collaborate with Other Web Designers
Give and take is essential in life as well as on Instagram. Bartering your skills is one of the best ways to start working with other creatives in your field.
It can provide you with a win-win situation. For instance, you might have experience and talent in designing business cards but not well trained in product photography.
In that case, connect with someone who has this talent. You can help each other in areas where you lack and complement one another’s skills.
Do you want to go a step further? Go ahead and track down a famous Instagram account that showcases multiple artists and web designers and attempt to get featured.
The brands with innumerable followers usually use a dedicated hashtag to add to your post to draw their attention to the work you do.
Include Videos in Your Profile
On average, videos create more engagement than written posts. To attract more viewers to your Instagram profile, create a short video about yourself or your brand and post it on your profile.
Another option is to create a short set of videos and share them via Instagram stories. Keep in mind that these videos will only be on your profile for 24 hours, so be sure they are engaging, entertaining, and realistic.
Your goal is to attract potential customers to connect with your business. Sharing videos from live events, making important announcements, and showing behind the scenes videos will engage your followers.
Add More CTAs
Instagram provides several options for you to add your CTAs to your profile. You must leverage these promotional scopes.
You can add a link to the portfolio website in the bio and add CTAs in the captions. You can welcome people to browse through your profile, vote for the best web design, read the current web design blog post, and anything else that results in an engagement. You can take a look at the CTA samples to write a persuasive and concise one.
Do you have more than 10k followers? If yes, you use the “swipe up” feature for your Instagram stories and direct your followers and audience to a particular webpage.
Finally, if yours is a business profile, you can add action buttons to your bio. It means that in addition to the Message and Following buttons, which visitors get to see, they can also view any action button you choose.
There are several other buttons available today, such as email address and contact. These are some essential tips that web designers can use on Instagram to showcase their work and reach their desired audience.