Today, the world of digital marketing has already been significantly relying on automation in managing their campaigns. Most seasoned marketers believe that success in online promotion is substantially dependent on how much time the content marketer spends and how much effort he is willing to put in. These automation tools are of benefit to every […]
Digital Marketing Trends
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Which is Better. SEO vs Google Adwords – The Facts
It is a question often asked, but rarely answered properly when it comes to SEO vs Google Adwords and all other forms of paid media. Which is Better? SEO generated organic results or Google’s Adwords and paid media marketing? In this article, we’ll leave aside the hype and just go through the facts. Cutting to […]
5 Ways to Improve Your CTR and Boost Rankings
Click through rates (CTR) are one of the most highly discussed elements of search engine optimization due to their complex nature and how Google’s algorithm’s perceived them. In an industry where some SEO experts choose quality content while others focus more on social media components, CTR remains a somewhat unknown factor. What is Click Through […]
How to Publish Content for the First Page of Google
I am in the business of creating and publishing content, both for myself and the clients who stumble upon my little corner of the internet. But that content is only valuable to the degree that it gets read. And because I am a Scrooge who doesn’t like to pay for advertising, everything I publish is only […]
How to Use Keyword Research to Rank Your Site
Though Google’s algorithms are complicated (and mysterious), there is no mystery about how to rank your website or even a single web page in Google. Good is a calculator. it can’t read your mind and it has no moral compass – it doesn’t really know good from the bad. Google relies on input and signals […]
Chunk Up Marketing – The Art of Finding Your Angle
Business blogging, for both large and small business, has struggled in the past to find a trend it can incorporate in to its ongoing SEO and content marketing strategy. There is, after all, only so many times you can write an article telling people you are having a sale on garden gnomes. For blogging to have […]
