Content marketing, in general, is about “relationship marketing” post-acquisition. It’s about keeping your audience engaged. The big question for many start-ups, though, is not how to retain prospects but how to get them in the first place. It’s a question of how to start relationships. I want to argue here that of all the forms […]
How to Handle Bad Press and Negative Reviews
In an age where people can say pretty much whatever they want online without fear of retribution, public business reviews have become a tasty target for disgruntled site users. No matter how sociable, likable and generous you are with your customer or client, some of them are not going to be satisfied. Some of them […]
Writing – The Big Guide to Publishing and Copyright
Being able to publish your own work online, or in print is a fast growing industry. Given today’s huge market for online content, Kindle, Amazon, eBooks and more, not only is writing a great way to make money, it can provide you with the opportunity to control the process in which you make your work public. There are […]
5 Ecommerce Myths You Need to Ditch Right Now
Want to become an e-commerce entrepreneur? If you want to get up and running with an online store, here are the four crucial steps to get your e-commerce business up and running. But after you’ve gone through these basic steps, you need to start thinking about the bigger picture. Avoid these unhelpful myths and rumours […]
Automation Tools for Smart Content Marketing
Today, the world of digital marketing has already been significantly relying on automation in managing their campaigns. Most seasoned marketers believe that success in online promotion is substantially dependent on how much time the content marketer spends and how much effort he is willing to put in. These automation tools are of benefit to every […]
Which is Better. SEO vs Google Adwords – The Facts
It is a question often asked, but rarely answered properly when it comes to SEO vs Google Adwords and all other forms of paid media. Which is Better? SEO generated organic results or Google’s Adwords and paid media marketing? In this article, we’ll leave aside the hype and just go through the facts. Cutting to […]
