Click through rates (CTR) are one of the most highly discussed elements of search engine optimization due to their complex nature and how Google’s algorithm’s perceived them. In an industry where some SEO experts choose quality content while others focus more on social media components, CTR remains a somewhat unknown factor. What is Click Through […]
Writing Tips for Those Who Think They Can’t Write
“Writer’s block” brings up 8.8 million search results in Google. So, the first thought that should soothe your soul when you are staring at a blank page is that you’re not alone. Tonnes of people have experienced the state of being stuck in a wordless vacuum. A lot of them think that they just can’t […]
6 Smart Reasons to Start an E-commerce Business
In order to sustain a business, it is quintessential for the owner to go with trends and keep the business workflow updated. Nowadays, e-commerce model has been increasingly adopted by varied organisations. The probable reason is growing penetration of smartphone and mobile internet services. According to the reports, it has been found that in the […]
How to Publish Content for the First Page of Google
I am in the business of creating and publishing content, both for myself and the clients who stumble upon my little corner of the internet. But that content is only valuable to the degree that it gets read. And because I am a Scrooge who doesn’t like to pay for advertising, everything I publish is only […]
How to Use Keyword Research to Rank Your Site
Though Google’s algorithms are complicated (and mysterious), there is no mystery about how to rank your website or even a single web page in Google. Good is a calculator. it can’t read your mind and it has no moral compass – it doesn’t really know good from the bad. Google relies on input and signals […]
Is Deceptive Web Marketing Ruining Your Brand?
Deception in marketing is not new. From glossy images of Hamburgers too big for your hand, deceptively labelled product ingredients to false claims and promises. We have all been emotionally manipulated in to a purchasing decision whose promises proved false. But there is another kind of deception at work on the web. One that is […]
